Work that sounds like the brand it’s written for.
A sample of copywriting and content strategy work for clients like TRX, Narvar, Vox Media, and Archer Aviation, across beauty, wellness, fitness, B2B SaaS, and retail/ecommerce, plus pretty pictures from a few of the shoots I’ve produced.
TRX — Sizzle Reel Script
A brand video script written for TRX, built to open with energy and close with an inspirational call to action.
A few of my favorite projects.
Product & Launch Communications for TRX
Positioning and launch copy for fitness equipment, instructor education, and partnerships. Teamed with the founder and key stakeholders to develop PDPs, email marketing, sales materials, video scripts, internal communications, and chatbot experiences.
- Completed a full site rewrite and SEO upgrade
Post-Purchase Experience Content for Narvar
B2B thought leadership explaining how Narvar’s platform drives revenue and customer retention. Analyzed annual returns data and retail trends to illustrate how robust product description pages, reviews, Q&As, and WISMO communications reduce returns.
- Supported Narvar’s expansion into a new vertical: pharmaceuticals
Editorial Leadership at Racked San Francisco
Directed editorial for Vox Media’s Racked San Francisco — managing a team of creatives, producing photo shoots, writing viral fashion and beauty coverage, and securing exclusive interviews with designers and entrepreneurs.
- Doubled year-over-year traffic across 500+ published articles
Legal Content Program for FindLaw
Grew a fledgling legal blogging program into an industry power player, writing and editing across fourteen blogs and keywording content for SEO.
- Tripled blog traffic in under two years — leading FindLaw to the ABA’s Top 100 Blawgs list
Ecommerce Email, Editorial, and Product Copy for Joyus
Directed editorial and product copy for a video-shopping platform. Launched a weekly editorial content newsletter and a shoppable digital magazine, plus wrote daily email campaigns optimized through ongoing A/B testing.
- Supported a single-day product launch that generated $1M in sales
Customer & Investor Education for Archer Aviation
Translated complex eVTOL aircraft, aeronautics, and urban air mobility concepts into accessible, customer-facing content for a general audience.
- Made an emerging vehicle technology understandable at launch
It's amazing what a rewrite can do.
Same product, same audience — a sharper, more benefit-focused approach to the copy.
- Before
The TRX Rip Trainer™ is a game-changing tool for any athlete who wants to generate rotational power while rounding out their strength training. Perfect for bat, club or racquet sports, move in any direction to work your abs, obliques, back, and hips while enhancing speed, agility, and balance
- After
Athletes turn to the TRX Rip Trainer™ to maximize rotational strength and power. Increase speed and control for golf, lacrosse, baseball, racquet sports and more. Stronger abs, stronger hips, stronger hits.
PHOTO SHOOT PRODUCTION
Calling the shots
Creating imagery is a collaborative effort. From editorial to commercial shoots, I ensure you have the talent and locations you need to tell your story. Curious how it works? Let’s talk.
Like what you see?
Book a free call and let’s talk about what a project could look like for your brand.