Fractional support across the entire content lifecycle.
From a single product description to a full campaign across every customer touchpoint, I work as your fractional content marketing consultant — solo, or with my bench of experienced creatives.
Copywriting
Words that do the selling for you — on the page, in the inbox, and on screen.
- Email Marketing
- Product Description Pages + Catalogs
- Video Scripts
- Website Copy
Content Marketing
Long-form and recurring content that builds authority and keeps your audience coming back.
- Ebooks
- Paid Partnership Articles
- Blog Posts
- UGC Ecosystem Development
Branding
The words and rules that keep every piece of content unmistakably yours.
- Slogans + Taglines
- Brand Guidelines
- Visual Identity
Creative Project Management
One accountable partner to run the project, not just write a piece of it.
- Photo Shoot Planning + Logistics
- Creative Briefs
- Image Selection
A simple process, built for busy marketing teams.
No lengthy onboarding, no bloated retainer. Just a clear path from brief to delivered content.
Discover
A free call to understand your project and priorities.
Strategize
I map the content plan, formats, and cadence.
Draft
First drafts land on schedule, in your brand voice.
Refine
One clear round of feedback, one clean turnaround.
Deliver
Final assets, formatted and ready to publish.
Fractional specialist vs. full-time hire vs. agency.
As a content marketing consultant, I provide agency-level range without the overhead.
What you get
Fractional Specialist
Full-Time Hire
Traditional Agency
Cost efficiency
Pay for output, not overhead
Salary, benefits & equipment
Retainers & markup
Onboarding speed
Days, not months
Full hiring cycle
New team learns your brand
Industry versatility
20+ years, 6+ industries
Depth in one category
Varies by assigned team
Senior-level experience
Direct access, every project
Depends who you can afford
Often junior staff
Flexibility to scale
Month to month
Fixed headcount
Locked contract terms
Project mgmt included
Briefs, shoots & timelines
Usually a separate role
Separate line item
Frequently asked questions.
It’s ongoing, ready-when-you-need-it content support without a full-time salary — a senior copywriter and content strategist on your team for a set number of hours or projects each month.
Yes, regularly — I write native English copy for both US and UK audiences. My work authorization covers the US and EU (I’m a US citizen based in Italy), so UK-audience projects typically come through US or EU-based clients rather than direct UK contracts.
Mostly beauty and wellness, fitness, B2B SaaS and tech, and retail/ecommerce — though 20 years in, I’ve also written for law, fashion, employment, and athletics brands.
Yes. Creative project management is a core service — the creative brief, shoot logistics, and final image selection, with one point of contact throughout.
It depends on scope — some clients need a single project, others an ongoing monthly retainer. My hourly consulting rate is $105, but I offer discounts on monthly retainers. We’ll figure out the right structure on our free call.
It varies by project type and volume, but I always agree on a timeline upfront during the strategy step.
Book a free 20-minute call. We’ll talk through your content needs, and I’ll follow up with a simple proposal.
Not sure which service fits?
Let’s talk it through on a free call — I’ll help you figure out exactly what you need.